I saw this on CNN and they showed a bit more of the clip.....the sad part is, prior to the bite the shark had lunged once and nearly got him. *So, instead of realizing it was a bad idea, he pressed on......gotta save that hook! *You can see where that got him..... :-/

Here is the CNN story:

http://www.cnn.com/video/player/play...te.on.tape.cnn