[tsubaki]

Most likely ya'll used the UT100F.
The UT14F is probably what Cabelas copied.

Ultra TUFF Products

UT-100
UT-100 is a very hard and durable non-slip coating for heavy-duty use on concrete, aluminum, and steel. It can be driven on with auto, truck, and forklift traffic. Ideal for heavy pedestrian use, and is highly abrasion and wear resistant.

UT-100F
UT-100F is very flexible and pliable. This coating looks identical to the UT-100, but is used on wood and fiberglass, or wherever there is more movement and swelling. UT-100F resists cracking on wooden decks, patios, boat docks, and fiberglass boat decks.

UT-100AQ
This coating can be applied to submerged surfaces, such as pools, wave pools, splash pads, pool decks, ponds, etc. It cures to a firm and extremely durable rubberized surface, while keeping the appearance of the other UT-100 coatings.

UT-50
UT-50 is made with 50% of the rubber aggregate removed. This product is designed for commercial kitchens, restaurants, and other areas that can only be mopped and not hosed out for cleaning. This product is still non-slip but does not perform as well as the UT-100.

UT-14 & UT-14F
These products are designed with a course 14-mesh rubber. Used for heavy industrial and marine use such as refineries, oil rigs, loading docks, fishing boats, ships and ramps. UT-14 is rough and aggressive. It only comes in black, dark gray, dark blue, dark green, and dark brown. It is very tough.

Ultra Glow
Ultra Glow is a "glow in the dark" non-slip coating designed for wood, concrete, steel and aluminum. Ultra Glow can glow for up to 4 hours in the dark-adapted eye. Ideal for exits and walkways from office buildings to manufacturing facilities, as well as amusement attractions, ships, boats, etc.