Big Time!!!
Curling is a pretty big game up here (imagine that another one on ice) and seams to be very popular with the beers. I spent many hours watching my parents playing after my hockey games or practices. The rinks use the same parking lot in my home town a pretty good childhood memory spent there.

The flip side I got to admit when some of the women's teams are playing :oh: sweep HARDER SWEEEEEP!!!!

I figured those brooms are just to keep you from falling over after too many Molsons

Molson used to make an Ale called Molson's Golden Cream Ale that was absolutely the best I ever tasted... and then they stopped making it for some unknown silly reason. Now they make Molson's Golden beer, which is good, but nothing like their cream ale. Man I wish they would bring it back.

If you look back at the origins of the game I believe the first use of the broom was for the broken beer bottles on the ice. The drunks then realized the rocks reacted differently when going over a freshly swept area. LOL